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
Tarini Barat is a digital marketing and branding professional with 6+ years of experience in building and developing brands online. Tarini began her career working with JWT Delhi on Pepsico brands in 2008 and later moved to Mumbai to work with Flying Cursor Interactive, one of Mumbai’s top digital creative agencies. As the Business and Strategy Head of Flying Cursor Interactive she has conceptualized and executed high performing B2C and B2B communication strategies across sectors such as BFSI, Auto, FMCG, E-Commerce and others. The brands and clients she has worked with include Mahindra & Mahindra, Axis Bank, Future Group, Amazon and National Geographic Channel to name a few. Post her stint in Flying Cursor, as a brand consultant Tarini works closely with digital start-ups and brands to develop end-to-end communication across multiple digital touchpoints. Most recently, she has worked with one of the largest smart fitness start-ups in India, FITPASS to build their marketing and communication strategy across the customer’s life cycle. An English Honours graduate from St. Stephen’s College, Tarini also has a legal background, having completed her LLB from the School of Oriental and African Studies, University of London in 2012.
