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The Campaign is also leveraging digital platforms like Facebook, Instagram and WhatsApp to reach critical masses of young people in targeted geographic areas online. The project has collaborated with People's Hut Foundation to carry out on-ground awareness in Jammu, J&K.
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I am the change – Today and Tomorrow (IAcTT) is a national & state-level youth-led COVID-19 awareness campaign which engaged & empowered young people as ‘agents of change’ and amplified their role & participation in curbing the transmission of COVID-19 in their communities. People’s Hut Foundation, A National NGO registered with Government of India and Niti Aayog is working in the domains of Health, Education and Relief took up the campaign in Jammu, Jammu and Kashmir to create COVID-19-awareness around the importance of getting vaccinated. The volunteers went door to door giving verbal awareness and also used digital platforms like Facebook, Instagram, and WhatsApp. The awareness campaign was also referred to in a daily newspaper in Jammu and Kashmir.